Case study
crisis management in times
of « lockout »

Context
Difficult negotiations ongoing for two years regarding the renewal of the Port of Montreal employees' collective agreement forces the Maritime Employers Association to declare a "lockout". This risky decision may raise negative public opinion. A proactive media strategy quickly established the communication parameters and preserved the favorable position of employers.

Results
A tentative agreement was signed after only five days of business interruption and the collective agreement was ratified a few weeks later.